Are you worried that you aren’t remaining top of mind with buyers? Increase your Brain Share by creating deep, emotional connections with people and staying top of mind using your iconic brand assets
Do you have the right brand offerings always within arms’ reach of your consumers? Increase your Space Share by planning your Category Vision and growth strategies, combined with meaningful innovation
Are you missing out on purchases by making it hard for people to buy? Create Buying Nudges leveraging behavioural economics principles to trigger the sale & create the habit for consumers
At Triniti, we have created a proprietary Activating Behaviour Change framework that separates 4 core drivers for behaviour change.
Using this framework enables us to systematically assess behaviour change challenges and opportunities to grow brands. This approach can be applied to a number of different challenges including: interrogating new product launch plans, redesigning buyer experiences and identifying growth opportunities.