BUILDING SKILLS OF A DIVERSE GROUP VIA A MEMORABLE, ENGAGING AND EFFECTIVE TRAINING INTERVENTION
THE CHALLENGE
To introduce Shell’s licensee partners to Shell’s approach to brand and communications and take their skills to the next level. The participants came from across the globe – from Brazil to Guam, Japan to the Caribbean – and had a wide mix of experience. Triniti’s training had to be relevant to all of them – so they could apply it in each of their markets.
THE APPROACH
Triniti devised a four-day brand & communications training event. The approach mixed a rich variety of learning methods to engage the participants. Triniti produced a tailored case study and conducted the training alongside senior Shell managers and agency partners. For an immediate test of their freshly-acquired skills and knowledge, teams presented their new plans to an expert judging panel at the end of the event.
THE RESULTS
The workshop scored 4.9/ 5.0 . The engaging approach and the relevance of the materials and learning was highly valued
‘Very good week, energetic with a lot of good learning, and an excellent balance and application to real life’
‘The whole event surpassed and was above my expectation. I wasn’t expecting it to be so rich; useful on a daily basis and fun’
“Triniti have worked with us side-by-side to drive a consistent approach across our multiple lines of business. They have been able to cut–through complexity and bring something engaging & useful to the business. When this has been introduced to marketers it has been very well received”
Malena Cutuli, GM Brand & Communications