DISTILLING AN EXCESS OF INFORMATION INTO PURE, ACTIONABLE INSIGHTS
THE CHALLENGE
This UK high street bank was not short of data and information. In fact it had multiple sources in the form of customer behavioural databases, qualitative debriefs, quantitative research studies, trends analyses and competitive intelligence. But how could the business use this data to its benefit? The bank needed to extract useful information about their customers – and use this to tackle problems. In this case Lloyds TSB wanted compelling insights it could use when offering new propositions to its customers.
THE APPROACH
Triniti facilitated a multi functional team through our proprietary Insight Distiller process. This enables organisations to distil vast amounts of data and information about behavioural and attitudes into pure, potent insights. These provide a foundation for developing new products and offers in a way that is customer-centred and easy to put into action.
THE RESULTS
Development of 4 potent insights for 2 priority customer segments
Used as basis for development of 2 new service propositions and offer presentations
Triniti’s Insight Distiller process has been used several times to provide a strong foundation for proposition development across the portfolio
“Thanks for a great workshop – you made it really easy for the attendees, by providing what I thought was ‘spot on’ content, organisation and inspiration.”
Mark Goss, Customer Propositions