Co-creating the growth agenda for a major global soft-drinks brand

The Details…

The Change Challenge

Building and aligning an ambitious brand strategy for a major soft drink that would drive growth across diverse markets around the world.

Our Approach

We brought together the global team and representatives of the XX markets for a high-energy 3-day programme. This combined rigorous, data-driven internal assessment with provoking external speakers to inspire fresh thinking and create tangible outputs.

Change Sparked

100% of the XX attendees representing the global team and XX markets left feeling confident and committed to implementing the new co-created global brand strategy.