Driving business-wide impact of a new Growth Philosophy in a global CPG

The Details…

The Change Challenge

How to embed a new evidence-based growth philosophy in a way that would go beyond theory to impact day-to-day behaviour across all business functions.

Our Approach

We developed and deployed a multi-faceted programme including webinars, interactive eLearning, toolkits and a bespoke business simulation to go beyond ‘inform’ and drive knowledge, facilitate practical application and embed in business processes.

Change Sparked

The new Growth Philosophy is now embedded in business decisions throughout the company - from setting growth strategy, to communication planning and brand scorecards.