Our mission is to
Spark Change
Our job is to make our clients look good, not to claim credit. Much of our work is confidential, but here's a flavour of the change we've sparked for the world's best brands and marketers.
Growth Philosophy
Getting 1700 marketers worldwide in this global CPG company to understand that sustainable growth would better be served by building brand penetration than focusing on building loyalty with a narrow design target.
The Result: organic growth every year since 2019, at an average of 6.5% per year.
Insight & Empathy
Getting 600 insight managers in this global CPG company to think & act more as business partners than research order-takers & project managers.
The Result: a 20 point positive shift in stakeholder perception of the function after 2 years.
For brand strategy
A global beverages team wanted to refresh their marketing transformation and growth agenda to tackle category & competitor headwinds. Gaining alignment to a few big bold moves that would make the difference enabled them to create a winning global brand growth strategy.
Growth Philosophy
Getting 1700 marketers worldwide in this global CPG company to understand that sustainable growth would better be served by building brand penetration than focusing on building loyalty with a narrow design target.
The Result: organic growth every year since 2019, at an average of 6.5% per year.
Insight & Empathy
Getting 600 insight managers in this global CPG company to think & act more as business partners than research order-takers & project managers.
The Result: a 20 point positive shift in stakeholder perception of the function after 2 years.
For brand strategy
A global beverages team wanted to refresh their marketing transformation and growth agenda to tackle category & competitor headwinds. Gaining alignment to a few big bold moves that would make the difference enabled them to create a winning global brand growth strategy.
We believe that for change to stick, context is critical.
That's why we don't sell off-the-shelf solutions: every project is uniquely shaped to deliver for the challenge, people and culture it has to live in.
So drop us a line and let's talk about how we can help you Spark Change.
We'd love to hear from you; one of our team will get back to you within 24 hours.