21 Apr Coca-Cola re-design: 5 reasons why this is a stroke of genius
Posted at 15:33h
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Already it’s being labelled as the Company's worst marketing idea since New Coke. The new global Coca-Cola packaging design unveiled this week, for launch in Mexico before wider roll-out, has certainly caused controversy. It’s a logical next step from the so-called ‘one brand strategy’ which started...