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      <image:title>Case Studies - D - Capability - The Details…</image:title>
      <image:caption>The Change Challenge Building and aligning an ambitious brand strategy for a major soft drink that would drive growth across diverse markets around the world. Our Approach We brought together the global team and representatives of the XX markets for a high-energy 3-day programme. This combined rigorous, data-driven internal assessment with provoking external speakers to inspire fresh thinking and create tangible outputs. Change Sparked 100% of the XX attendees representing the global team and XX markets left feeling confident and committed to implementing the new co-created global brand strategy.</image:caption>
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      <image:caption>The Change Challenge Building and aligning an ambitious brand strategy for a major soft drink that would drive growth across diverse markets around the world. Our Approach We brought together the global team and representatives of the XX markets for a high-energy 3-day programme. This combined rigorous, data-driven internal assessment with provoking external speakers to inspire fresh thinking and create tangible outputs. Change Sparked 100% of the XX attendees representing the global team and XX markets left feeling confident and committed to implementing the new co-created global brand strategy.</image:caption>
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      <image:caption>The Change Challenge Building and aligning an ambitious brand strategy for a major soft drink that would drive growth across diverse markets around the world. Our Approach We brought together the global team and representatives of the XX markets for a high-energy 3-day programme. This combined rigorous, data-driven internal assessment with provoking external speakers to inspire fresh thinking and create tangible outputs. Change Sparked 100% of the XX attendees representing the global team and XX markets left feeling confident and committed to implementing the new co-created global brand strategy.</image:caption>
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      <image:caption>The Change Challenge Building and aligning an ambitious brand strategy for a major soft drink that would drive growth across diverse markets around the world. Our Approach We brought together the global team and representatives of the XX markets for a high-energy 3-day programme. This combined rigorous, data-driven internal assessment with provoking external speakers to inspire fresh thinking and create tangible outputs. Change Sparked 100% of the XX attendees representing the global team and XX markets left feeling confident and committed to implementing the new co-created global brand strategy.</image:caption>
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      <image:caption>The Change Challenge How to embed a new evidence-based growth philosophy in a way that would go beyond theory to impact day-to-day behaviour across all business functions. Our Approach We developed and deployed a multi-faceted programme including webinars, interactive eLearning, toolkits and a bespoke business simulation to go beyond ‘inform’ and drive knowledge, facilitate practical application and embed in business processes. Change Sparked The new Growth Philosophy is now embedded in business decisions throughout the company - from setting growth strategy, to communication planning and brand scorecards.</image:caption>
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