18 Aug Accelerating Global Demand for Sustainable Food – Triniti in new partnership
We are delighted to share the news that Triniti Marketing have been invited to work alongside partners such as Google, Sainsbury’s, Hilton Worldwide and Quorn within the newly launched Better Buying Lab. This new initiative from the World Resources Institute is focused on catalysing action to help consumers buy more sustainable food, starting with plant-based food. The Better Buying Lab is taking a fresh approach to this sustainable behaviour change challenge, knowing that information or education campaigns alone rarely shift ingrained behaviours on a large scale.
As a member of the Better Buying Lab, we will be bringing all our experience of driving behaviour change. Consumer behaviour is complex and often unconscious, never more so than when it comes to sustainability and the gap between what people believe and what they actually do. Thanks to disciplines such as behavioural economics and neuroscience, we now understand much more about how people actually make decisions. Combined with the insights and expertise from the other Better Buying Lab members, we will be using this understanding to create innovative strategies that help consumers choose what’s good for their families and the environment. Members will take the best ideas and run tests to see what works and what doesn’t. The aim of the Better Buying Lab is to encourage the scaling of successful strategies, so the findings of our work will be widely shared over the next 12 months.
We are very excited to be part of this initiative, which has already gained a lot of attention from the media for its innovative approach.
More about the Better Buying Lab