Bob James

Bob caught the marketing bug at Cambridge with an internship at Procter & Gamble, fought it off for two years by training in banking in the City of London before finally succumbing and joining P&G. Bob then spent seven years in line marketing managing some of Europe’s largest and most competitive brands. A consultant since 1995, he’s championed the power of marketing in Europe, North and South America, and Asia. He has proven his consulting skills in sectors as diverse as retailing, hospitality, FMCG, airline travel and healthcare.

Bob’s expertise is focused on building marketing capability across international companies, and developing brand strategy for global brands. He has recently been active on the international conference circuit talking about the evolution of customer and shopper marketing.

Bob lives in the UK, is married with 2 children and coaches junior rugby to avoid gardening.

What he loves about consulting:

The opportunity to help clients transform their approaches to marketing and drive that change into marketplace results.

Never happier consulting than

Finding the uncharted solution that no-one else has dared and then making it work.

Favourite Triniti value

It has to be “Going the extra mile” . Digging that bit deeper, thinking that bit further than others are prepared to. In intensely competitive environments, it’s those margins that make the difference between outright victory and also-ran.