Coral McConnon

Coral started out in the Chilled Foods industry in New Zealand in a variety of brand, marketing and commercial management roles.  She thrives on bringing together cross functional teams to solve business problems and grow brands.

She spent seven years working and studying  in China where she was  Asia Pacific/Greater China Director of Nielsen’s Analytic Consulting, engaging with regional clients on pricing, promotions, media, product assortment and distribution ROI optimisation.  ‘This was really rewarding work, we were delivering clear opportunities for business growth ’.

Her interests include maximising marketing ROI and the challenges of developing growth strategies for brands for Asia Pacific/Greater China.

What do you love about consulting?
'The challenge of pulling apart complex issues to get to the heart of a problem, then crafting a solution which will drive growth.'

Coral is happiest consulting when:
'Clients say "thanks, you’ve brought a fresh way of dissecting problems and constructing solutions to the table which will enable us to grow".'

Favourite Triniti value:
‘Cut to the chase! We’re here to partner with clients to grow their businesses via growing their brands.'