Colin Woodcock

Colin has been working in marketing for over 20 years. He spent 7 years in FMCG marketing with Kraft & Kimberly Clark (Scott Ltd) before moving into consumer services and has worked with Barclays, Tesco, Royal Bank of Scotland, RAC, Egg, Morrisons, Prudential & Capita in assignments including head of brand, head of insight and marketing director. So far, he has contributed to the launch of twenty new market propositions, advised on numerous brand or business strategy projects and developed TV led brand campaigns for ten major UK brands.

Following a sensible degree in Economics, he gained a post-graduate qualification in Marketing.

His interests include strategy formulation, brand management and proposition development.  He is an enthusiastic public speaker, passionate on insight led innovation and always willing to present a perspective on brand development or marketing issues.

What do you love about consulting?
'The diversity of the issues and opportunities you have to grapple with.'

Colin is happiest consulting when:
‘When I have an insight that can be developed into a winning proposition.’

Favourite Triniti value:
'Going the extra mile – sometimes it boils down to hard work and it can be incredibly rewarding to hear that you have exceeded expectations.'