Our values

We live our values in the work that we do with our clients, in our interactions within our own teams and with our partners.

Sustainable knowledge

We believe that the effective management of knowledge is one of the differentiating competitive advantages of the successful 21st century company.

“The single greatest challenge facing managers in the developed countries of the world is to raise the productivity of knowledge.”

Peter Drucker

But marketing hasn’t yet risen to the knowledge challenge. Single issue briefs are written, and research suppliers respond with little sense of the business context or wider opportunity. This adds to the vast amounts of data which proliferates, making it harder and harder to extract real insight. And all too often potentially impactful knowledge languishes unloved in vast digital filing cabinets, unread, under used and destined never to be consulted again.

We believe that knowledge needs to be treated as a precious resource:

• Careful choices must be made in commissioning new work
• Maximum use needs to be made of knowledge generated
• Waste needs to be minimised.

What makes Triniti different

Triniti developed the unique concept of sustainable knowledge because we believe passionately that marketing knowledge is a most precious resource with the potential to be used much more effectively. Our approach helps jump start active sustainable management of knowledge, its acquisition and use, to help eradicate waste, and maximise impact. This includes:

1. Reduce - make more of what you already know, share it more effectively and focus ruthlessly on only what you really need
2. Reorganise – organise and store knowledge in ways that help users access it easily whilst promoting fast flow through the business
3. Reuse – help more people in the business make more use of what you generate, be imaginative about the ways in which it can be used and think about how you can recycle and regenerate knowledge for the benefit of all
4. Reform – drive to deeper, more resonant insights and start to use metrics to measure the impact of knowledge and associated waste to improve its ROI

If you feel knowledge in your business isn’t being used sustainably, give us a call. We believe we can help.

Sustainable knowledge- typical issues we help clients with

People at their peak

We believe to get marketing people to perform at their peak needs a mix of science and art, like marketing itself. Rationally, people need to understand their role in the organisation’s success – but they also need to have their passion for it fuelled. They need to feel supported by the right organisational structure, inspired by the environment and culture. They need to develop and sharpen their skills. They need to feel rewarded and valued.

What makes Triniti different?

Importantly, at Triniti we recognise that marketing is a craft and becoming a skilled marketer is like an apprenticeship. To become truly skilful requires a combination of ‘learning’ and ‘doing’, with repeated practice in work based situations, and with inspiring feedback from people who have more experience. A single workshop, an e-tutorial, a new process toolkit, another re-structure won’t be enough. With de-layering and outsourcing, companies these days struggle to transfer master craftsmanship person to person. That’s why we’ll work with you and your team to develop the lasting people improvements your business needs.

We understand that helping people move from good to better to brilliant implies a journey of individual and organisational change. So whether your startpoint is as fundamental as step-changing the customer-focus of the whole company or as focused as strengthening marketing planning skills, we apply the following Triniti principles:

• Plan for lasting behaviour change: What is the vision? Define the successful changes as observable behaviours. Plan the ongoing journey to stay on track.
• Pull the right levers: What combination of actions will bring about the change? Even if the focus is a skill training course, what environment and support will a delegate return to?
• Motivate and inspire change: Design programmes people will want – when, where and how they’re needed. Anticipate the barriers to change throughout their journey and inspire people to embed new thinking and approaches. What rewards will there be for improved performance?
• Make new learning stick: Use a blend of learning approaches with the simplest, most memorable content. Encourage work-based learning and skill development with real life outputs .?

If you believe your marketing team could be performing even better, give us a call. We believe we can help.

People at their Peak- typical issues we help clients with

Connected brands

We believe that to be successful in the long run, brands need to be built & developed with the following requirements in mind:

• Grounded in deep human stories that resonate, yet equally capable of imaginative leaps that surprise & inspire
• Well-balanced – achieving harmony between competitive product or service delivery and emotional engagement
• Constantly connected – with relevance for all the different people touched by the brand’s footprint

What makes Triniti different?

These days brand management is becoming more and more fragmented & specialised, in response to globalisation, media proliferation, on-line networking, increasing competition. And yet at the same time there is a growing need for integration, for connected thinking that joins up the dots to allow the brand to flourish – where the whole is far greater than the sum of the parts.

Whatever the brand challenge (and we’ve faced a few pretty hairy ones in our time!) we strive to work out the best blend of knowledge and creativity to take your team and your business to the next level. Of course we know our way around processes, frameworks and models, but in our experience, success comes from being flexible in how we combine these for each individual situation.

We’ve worked for global FMCG companies and national retailers; service businesses and mass broadcasters – so we understand the challenges of working to influence people positively in a world that seems more complicated by the day. In our experience creating engaged audiences, whether inside or outside the business, is much more than half the battle.

Brand stories that come from deep human truths can really engage and cut through to inspire a passion in those they touch – and that’s what we’re all about.

We came across this quote that gets to the heart of what we think:

“If you don't know the trees you may be lost in the forest, but if you don't know the stories you may be lost in life.”

Siberian elder

If you’re looking for a guide to make your brand more connected, give us a call. We believe we can help.

Connected Brands- typical issues we help clients with

Shopper marketing

Triniti Marketing’s combination of experience and skills make us the right partner for any shopper marketing challenge. We combine an understanding of the strategic and commercial agendas of both FMCG and retailer brands with the ability to connect consumer, shopper and retailer knowledge together. We use these to create practical, fast delivery action plans.

Vital areas where we provide solutions include:

The Hub is our inspiring riverside meeting place, set in a warehouse regeneration area in Twickenham, south west of London.

Overlooking the river, we are just 100 metres from the beautiful Twickenham Green and 10 minutes walk from either Twickenham or Strawberry Hill rail stations. The Hub is surrounded by neighbours in creative branding, packaging and web design, green investments, fashion and consumer trends.

The Hub is where we get together to unleash our own potential, to inspire each other, to brief new projects and to crack tough problems in our client teams. It’s where great minds work collaboratively and creatively to solve issues and develop new breakthroughs. It’s where we help develop our team, build and share our knowledge, and have fun.